Are you coming up when people search for “homes near me” or “real estate agents in [city]”
Local SEO will be the most important thing for real estate visibility in 2025. Since 97% of buyers start their trip online, understanding local search makes sure you’re the first brand they find. This is how real estate agents and companies can excel in local SEO this year.
1. Make the most of your Google Business Profile (GBP)
- Claim your GBP listing and check it.
- Include service areas, images of the property, and current contact information.
- Share news about new listings, open houses, or customer reviews.
2. Make landing pages for specific areas
Pages with generic “real estate services” no longer rank well. Instead:
- Make pages that are specialized to a city or community, like “Real Estate in San Diego.”
- Add maps, local buzzwords, and information about the neighborhood.
- Point out schools, attractions, and other useful things that are close by.
3. Use Reviews and Testimonials
- Ask happy customers to write reviews on Google.
- Show that you’re interested by responding to every review, good or bad.
- Put reviews on your website to show that people trust you.
4. Schema and Structured Data Markup
Help search engines figure out your listings:
- Include schema for business information, real estate listings, and addresses.
- Use the FAQ schema for queries from buyers and sellers.
- Use Open Graph tags to share on social media.
5. Make backlinks in your area
- Work with business directories, community blogs, and local newspapers.
- Give money to local events or charity drives (and link back to your site).
- Become a member of real estate groups that have profiles online.
6. Don’t forget about voice and mobile search.
- Make sure your site is easy to find when people search for “near me.”
- Make sure your site loads quickly on mobile.
- Use conversational words, since more buyers are asking Siri or Google things like “find homes in [area] under $500k.”
Conclusion
Local SEO is more than simply achieving good rankings; it’s also about being the first choice when people search for things online. Real estate agents can establish a strong local market presence in 2025 by investing in GBP optimization, hyperlocal content, reviews, and schema markup. At 1REALTOUR, we help real estate agents and businesses get more local visibility, attract qualified leads, and close more deals. Are you ready to be the first to be found? [Get in touch with us today].